Hi, I'm Sarfaraz
Web Developer & Digital Marketing Specialist building WordPress, WooCommerce, Shopify and SEO-driven solutions from Dubai, UAE.
I'm a Web Developer and Digital Marketing Specialist with more than four years of experience building responsive websites, WooCommerce & Shopify stores, web applications and digital solutions. My work spans development, e-commerce, SEO, digital marketing, API integrations, workflow automation and client-facing delivery — from first requirements through to launch.
Work experience
Web Developer & Digital Marketing Specialist
Digital Canvas Design Consultants — Dubai, UAE
Oct 2021 – Present
Developed and maintained responsive websites, landing pages, WooCommerce and Shopify stores.
Worked with WordPress, Shopify, Webflow, HTML, CSS, JavaScript and PHP.
Built high-performance e-commerce solutions focused on speed, usability and mobile optimisation.
Implemented SEO strategies to improve search visibility and local Google rankings.
Managed Google Ads and email marketing campaigns using Mailchimp.
Integrated CRM systems and third-party platforms.
Implemented payment gateway integrations including Stripe, PayPal and regional payment providers.
Developed API-based automations between third-party services and platforms.
Worked directly with clients from planning through deployment.
Created digital creatives and promotional content when required.
Technical Lead
Haztech Inc — Goa, India
Feb 2021 – Jul 2021
Led mobile application development using the Ionic Framework.
Developed web applications using Vue.js.
Built a COVID vaccination tracking application for internal operations.
Integrated OpenCart e-commerce systems and payment gateways into mobile applications.
Developed Telegram bots using Node.js for automation and user interaction.
Coordinated development, deployment and operational support activities.
Freelance Web Developer
Freelance — Goa, India
Nov 2019 – Jan 2021
Developed WordPress and custom websites using PHP, MySQL, HTML, CSS and JavaScript.
Worked on SEO optimisation and on-page SEO.
Created landing pages focused on performance and conversions.
Managed projects from requirements gathering through deployment.
QA Engineer
Mring Technologies LLP — Goa, India
Aug 2019 – Oct 2019
Created Java/Selenium browser automation scripts.
Performed manual and Android application testing.
Created structured test cases and identified software defects.
Worked with development teams to maintain quality standards.
Education
SP
Bachelor of Computer Applications
Sikkim Professional University, India
GP
Diploma in Computer Engineering
Government Polytechnic Goa, India
GA
HSSC — IT Vocational
Guardian Angel Higher Secondary School, India
SH
SSC
Sarvodaya High School, India
PHP
WordPress
Shopify
WooCommerce
Webflow
JavaScript
HTML5
CSS3
Vue.js
Node.js
Ionic
MySQL
REST API Integration
Payment Gateways & Stripe
Workflow & CRM Automation
SEO & Technical SEO
Google Analytics
Google Ads
Mailchimp & Email Marketing
Git
Adobe Photoshop
Adobe After Effects